Command the conversation.
Scale your influence.

EBITIAN builds the social positioning behind category-leading brands — the audits, content architecture, and sentiment systems that keep your presence working in your favor, deliberately, at scale.

CLIENT OUTCOMES · CASE STUDY01 / 06

15 brands

Enrolled in Facebook content monetisation, up from zero.

Introducing

The EBITIAN framework

Four disciplines, applied in sequence, that move a brand's social presence from reactive to engineered.

01

Sentiment auditing & platform intelligence

A full read of your current social footprint, audience sentiment, and competitor positioning across platforms — mapped to find the ground nobody in your category has claimed yet.

02

Strategic positioning architecture

A content system and platform playbook built specifically for your team to run without us in the room — not a one-off campaign, but infrastructure.

03

Presence & sentiment management

Ongoing management of how your brand shows up across social platforms — what to post, what to hold, and how to respond when sentiment shifts.

04

Performance alignment & value auditing

Quarterly review of how positioning work is tracking against sentiment and, ultimately, brand value — so the engagement stays accountable to outcomes.

The Partnership

Discovery

WEEK 1–2

Working sessions with your team to understand goals, constraints, and prior positioning history across your platforms.

Audit

WEEK 3–5

Full sentiment and competitive audit across your social channels, delivered as a written intelligence brief with clear findings.

Blueprint

WEEK 6–8

The strategic positioning framework and content system are built and pressure-tested against real scenarios.

Governance

ONGOING

Quarterly review cadence, presence and sentiment management, and tracking against agreed outcomes.

Case study

Rebuilding social for a leading Central European media group

MEDIA & PUBLISHING · 26+ BRANDS · JUNE 2025 – PRESENT

THE CHALLENGE

Each of the group's 26+ brands had its own social accounts, but no strategy connected them. Branding was inconsistent, reach was falling 8–10% month on month, and no brand earned platform revenue. Former employees still had access to company accounts.

WHAT WE DID

  • Secured the accounts and removed access that should no longer exist.
  • Audited fast, internally and with an independent competitor audit, to stop the decline in reach.
  • Refreshed the brands for social with the in-house marketing team.
  • Built one portfolio-wide strategy tied to company goals and current platform algorithms.
  • Upgraded moderation to a stronger partner, now also running community management and content.
  • Automated publishing with a tool that cuts post creation and distribution from ~12 minutes to under 1.

15 brands

Enrolled in Facebook content monetisation, up from zero.

600K

New Facebook followers across the portfolio.

+550%

Impressions across the portfolio.

2.4x

Engagement across the portfolio.

31% → 78%

Positive sentiment, partner-reported and verified by internal audit.

~10,000 hrs

Manual work removed each month across publishing and moderating ~600K comments.

Who we partner with

Established organisations ready to translate underlying strength into dominant market perception, category authority, and scalable influence.

CATEGORY-DEFINING BRANDS

Companies building a distinct position in a crowded market, who need a deliberate social presence before competitors claim the ground first.

PRE- AND POST-RAISE COMPANIES

Growing brands whose social sentiment is now tied directly to customer and market confidence, and who need it treated with that rigor.

REPUTATION-SENSITIVE TRANSITIONS

Leadership changes, repositioning, category shifts, or moments where audience sentiment no longer matches the business you actually are.

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